Journey Map

Student Journey Map for university program

Project Description

Students were asked to document their own experience in registering for a program and then compare it to those of their peers.

My map explored the various touch points in the registration process including preliminary research (internet, word of mouth), initial inquiry (internet, telephone), registration, attendance, all the way through to completion of the first course in the program.

Graphic elements such as emoticons and color coding assisted me in depicting my own user experience along the journey from pain points through to the most enjoyable aspects.

These deliverables were shared with the Cal State Fullerton admissions staff in order to assist them in improving their customer experience.

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Project Details


  • Journey Mapping

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