Responsive Website Redesign

Project Description

Enbridge Inc. had recently undergone a corporate rebranding and needed to carry that forward onto the consumer gas distribution website. But rather than just updating the UI, there was a need to reduce the content to a manageable amount, and rethink how the site served users.

Over a six month period, the team was led through a robust discovery process including comparative review, stakeholder interviews, visioning + product definition workshops, user inquiry, IA, content strategy + governance, accessibility + creative workshops, wire framing, prototyping and user testing.

This collaborative process revealed that the biggest challenge was not branding, but rather a lack of internal ownership and governance. The final deliverables included content strategy and recommendations for ongoing site maintenance and management. The result was a user-centered, task-oriented, responsive site with a simplified navigation that was reduced from several hundred pages down to less than one hundred.

Project Details




  • Competitive Review
  • Stakeholder Interviews
  • Stakeholder Workshops
  • User Inquiry/Focus Groups
  • Card Sorting
  • Information Architecture
  • Wireframing
  • Prototyping
  • Content Strategy & Governance
  • User Testing

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