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Survey/User Testing

Project Description

Home Depot partnered with Financeit to develop a financing product to add to their suite of credit offerings.  Due to the complexity of the program, user testing was essential to ensuring that consumers clearly understood the benefits and functioning of the product components.

Participants were recruited via an in-store survey across multiple locations, and an InVision prototype of the entire sign up flow was tested remotely on multiple devices using moderated user tests through the Lookback platform. The research results were used to refine the prototype and testing was repeated over three iterations. 

View the prototype

View survey and user testing scripts

 

Project Details

Skills

  • User Testing
  • Surveys

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