WORK EXPERIENCE
Senior UX Research Manager | Financeit
Established the research practice at Financeit and currently lead all aspects of qualitative research across the organization encompassing user research in Product, efficiency in Operations, and organizational improvements in Sales. Managing all aspects of research ops, repositories, and communication channels for insights. Providing mentorship and one-on-one guidance to expand the reach of research across all stages of product design.
Toronto, ON | January 2024 - Present
UX Research Manager | January 2019 - December 2023
Senior UX Researcher | June 2017 - December 2018
Designer/Owner | Sydison Design
Created custom promotional programs and products for individuals and businesses. Technologies included silkscreening, pad printing, vinyl cutting and heat pressing. Responsibilities included concepting, product research, design, production, printing, vendor/product sourcing, vendor management, delivery, book keeping, and marketing.
Los Angeles, CA | 2008 - 2014
UX Designer | Usability Matters
Led workshop and focus group planning and facilitation, stakeholder interviews, customer journey mapping, content strategy, information architecture, wireframing, prototyping, and usability testing for a variety of large business clients.
Toronto, ON | 2016 - 2017
Freelance Designer | Axzo Press
Design and layout of CourseCARDS and FlipCARD Systems.
San Francisco, CA | 2004 - 2007
Intermediate UX Designer | Rogers Communications
Worked closely with cross-functional teams to understand requirements, create wireframes and prototypes that met business contstraints, and conducted regular contextual research and user testing to validate concepts.
Toronto, ON | 2016
Designer | Fine Design Group
Design/layout, researching and formulating concepts, sourcing and directing outside suppliers, overseeing production of projects from client revisions through to finished piece, including press checks.
San Francisco, CA | 1999 - 2001
UX Designer | BQE Software
Worked on re-design of a project management/time-tracking software including competitive research, stakeholder interviews, heuristic evaluation, wire framing and UI/graphic design.
Los Angeles, CA | 2014 - 2015
Designer | Karacters Design Group/DDB
Worked collaboratively with the ad agency to create supporting client collateral. Clients included: McDonald’s, Mohawk Oil, Insurance Corporation of British Columbia, BC TEL.
Vancouver, BC | 1996 - 1998
FREELANCE DESIGN WORK | Gunn Jerkens + Kerker Murray Design
Production and design work for real estate clients and packaging work.
Long Beach/Redondo Beach, CA | 2014
Junior Designer | Campbell Sheffield Design
Logo/collateral design, mock-ups and presentations.
Toronto, ON | 1995
EDUCATION
California State University
CERTIFICATE
User Experience & Customer-Centered Design (6 month program)
Los Angeles, CA
GEORGE BROWN COLLEGE
DIPLOMA
Graphic Design - 3 Year Honors
Toronto, ON
SANTA MONICA COLLEGE
WEB DESIGN COURSEWORK
Digital Imaging For Design, Web Design 1, Web Design 2, Mobile Web Design
Santa Monica, CA
UNIVERSITY OF TORONTO
BACHELOR OF SCIENCE
Psychology
Toronto, ON
PROFESSIONAL SKILLS
User Research, Competitive Analysis, Stakeholder Interviews, Journey Mapping, Surveys, Focus Groups, Content Strategy, Personas, Heuristic Evaluation, Information Architecture, Card Sorting, Accessibility, Wire Framing, Prototyping, User Testing, UI/Visual Design
CURRENT TOOLSET
Adobe Creative Suite, Google Suite, Miro, Figma, Sketch, Pendo, Looker, GetFeedback, MailChimp, Confluence, Salesforce, Slack