Enbridge Inc. had recently undergone a corporate rebranding and needed to carry that forward onto the consumer gas distribution website. But rather than just updating the UI, there was a need to reduce the content to a manageable amount, and rethink how the site served users.
Over a six month period, the team was led through a robust discovery process including comparative review, stakeholder interviews, visioning + product definition workshops, user inquiry, IA, content strategy + governance, accessibility + creative workshops, wire framing, prototyping and user testing.
This collaborative process revealed that the biggest challenge was not branding, but rather a lack of internal ownership and governance. The final deliverables included content strategy and recommendations for ongoing site maintenance and management. The result was a user-centered, task-oriented, responsive site with a simplified navigation that was reduced from several hundred pages down to less than one hundred.
